Hater’s Brandon Alper pitches the sharks.
Final Valentine’s time, Goldman Sachs alum Brendan Alper, 30, launched his brand-new dating app, Hater, which suits someone according to whatever they hate rather than whatever they love. Consumers can swipe on a huge number of topics, from Kim Jong-un to ketchup on hot puppies. The app’s algorithms advise many compatible fits. On a segment of ABC’s strike company pitch tv show Shark container that broadcast November 26, Alper struck a deal with Mark Cuban. The billionaire Dallas Mavericks holder pledged to invest $200,000 in return for a 10per cent risk within the organization, valuing Hater at $2 million. Right before the program taped, Alper got raised $500,000 from a venture firm called nice Capital, which ordered a 12.5% stake, valuing the firm at twice as much. Located in London and Stockholm, Sweet investment are operated by the creators with the organization behind the hit cellular game Candy Crush. In this interview, which was edited and condensed, Alper discusses their contrarian method to online dating, exactly how tough it was to pitch to the sharks and exactly why he marketed a stake to Cuban at a bargain speed.
Susan Adams: just what did you create if your wanting to begun Hater?
Brendan Alper: we graduated from Brown and gone straight to Goldman Sachs but I quickly recognized it wasn’t the life span i needed, being a cog inside equipment. Six decades in, we upset the guts to stop and chose to being a comedy writer.
Adams: exactly how did conducive to Hater?
Alper: we could type the transaction. Folks usually respond to a few hundred each. We are able to market certain people towards the top.
Adams: How did you publicize your own introduction? Read More